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Faux business plan for empty lot on Main Street in Madrid, Iowa. The surrounding area has business from auto care to local pizzeria and the city brings in visiting cyclists with High Trestle Trail less than a mile away.
I invisioned a bike themed beer shop called LOOSE CHAIN, where locals and visiting cycling enthusiast can join casually for a beer or snack. Creating a relaxing environment for the best customer experience possible.
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Original Building
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For the ground level of the building I believe there needs to be a direct
non-verbal communication to customers of what this business is and to create this you need to be able to see inside the building. Therefore an all glass entrance would be a great upgrade for the store front.
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The most unique new element will be the addition of a second floor rooftop patio with hanging overhead lights. No other building on Main Street has a rooftop element that is visually compelling for consumers visiting downtown. This structure will enhance the visibility, customer experience and memorability of the location, both during the day and night.
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Patio Logo Mural
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